By invitation only
A special destination each year, where the business of luxury travel is done in person, in place, and in private.
The Exchange
The Exchange is not a trade show. It is a private convening of the people who shape how the world travels.
For four days each season, The Exchange gathers a small number of the finest buyers in luxury travel and tourism, the specialists trusted by the world's most discerning clients. There are no aisles, no lanyards, no scramble for attention.
Instead there is a destination, a calendar of considered encounters, and the time to let trust, and business, take their natural course. Each edition takes the character of the place it inhabits. The first descends to the Red Sea.
01
Curated
Every guest is invited. Buyers are selected with intent, never volume. A room where each conversation can become a contract.
02
Immersive
Not a hall of booths but a place inhabited for four days. The destination becomes the argument; the experience becomes the proof.
03
Consequential
The Exchange is measured by what is signed, not what is shown. Guests arrive as prospects and leave as partners.
Discover a new chapter
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Beneath the calm of the Red Sea lies one of the last untouched reefs on earth. Our destination chapter takes its name, and its patience, from these waters, and convenes on Shura Island.
Continue to Shura IslandThe Place
ShuraIsland
A dolphin-shaped island at the heart of the Red Sea, ringed by reefs that took ten thousand years to grow. Shura is the flagship of one of the most ambitious regenerative tourism projects ever attempted. Luxury imagined from a blank coast.
The villa constellation
Shell-roofed villas, threaded through restored land
Coral pavilions at golden hour
The marina
The architecture
Buildings grown from the reef. Iridescent shells that open to the lagoon and close against the sun.
The Experience
Four days, choreographed so that business feels like hospitality.
Arrival
Guests are received on Shura Island and welcomed into the rhythm of the days ahead, with no agenda but to settle into the place.
Immersion
The island reveals itself: reef, desert and design. Buyers experience first-hand what they will later sell to the world.
Deal-making
Curated salons and private dinners give way to meetings held in private. Terms are drawn, and the packages buyers will bring to their clients take shape.
Signature
The event closes as it was always meant to, with agreements signed and a calendar of seasons set in motion.
The Team
The people behind the magic
A small team stands behind every edition of The Exchange, from the guest list to the last handshake.
Caroline Moultrie
Co-Founder, The Exchange
Daniela Wagner
Co-Founder, The Exchange
Richard Newlove
Buyer Recruitment Lead
Gemma Watson
Marketing Lead
Toni Bohane
Event Director
Emma De Vadder
Media Lead
Charlie Scowsill
Creative Lead
Amanda HillsBalfour
Chair
The Opportunity
See Shura Island first.Then bring it to the world.
Shura Island will be known to a select few before it is offered to anyone. The Exchange is the room where the most established buyers assess it in person, and secure their place in what comes next.
In place
Experience the island exactly as the world's most discerning travellers will.
In private
A closed room of peers. Allocation and terms, discussed directly.
In advance
Secure bundles and packages before they reach the open market.
By invitation
Register for The Exchange | Red Sea
Places are limited and extended at the discretion of the committee. Register to be considered.
Register